INDIO is an indie visual arts merchandising brand that tells stories about Filipino indigenous and folk cultures, exploring local narratives one at a time. The word "indio" refers to the Spanish Colonial racial term for the native Austronesian peoples of the Philippines between the 16th and 19th centuries, which forms a huge part of our national identity. We express this idea through contemporary art, and applying it to objects that we use in our everyday life. This is our way of taking pride in our roots, honor the past, and be shameless about this facet of our identity.