Ammarah's Kitchen, named after their daughter, Noor Ammarah, had been envisioning to showcase the delicacies of Mindanao to the mainstream Metro Manila market for the past 5 years. When the Covid-19 pandemic hit and enhanced community quarantine was enforced, Ammarah's Kitchen saw the opportunity to develop this idea and offer a product which may interest customers. Hence, launching its first product - Savory Chicken Flakes.